I turn broken websites into reasons to stay.
10+ years of campaigns, social video and identities before UX.
I don’t accept“that’s just how it works.”
I pull things apart to see what’s inside, then put them back together better. 10 years in motion and graphic design. Now I do the same with products.
My obsession is friction. When you’re tired and rushing to get something done in an app, the next step should feel instinctive. No decisions needed.
